WHAT I DO
Transforming "Ok" Businesses into Standout and Scalable Brands
I provide brand strategy and design that moves you from “DIY-ing it together” to showing up as an established and trusted leader.
MY SERVICES
⟡ Brand Strategy
The foundation for everything that follows. Brand strategy lays the groundwork for messaging, marketing, and decision-making. Through a facilitated, methodical process, I help define your brand’s essence, positioning, and direction so you’re no longer guessing as you grow.
Ideal for wellness entrepreneurs preparing for a rebrand, growth phase, or deeper alignment.
Licensed social media strategist in the S3 System™ from Strong Brand Social. This service establishes a strategic, brand-aligned framework for social media to help you define what to say, how to show up, and how to stay consistent without burnout.
Designed for founders who want thoughtful visibility, not constant noise.
A visual language built on meaning, not trends. Visual identity design translates your strategy into a cohesive visual system (logo, color, typography, and supporting elements) that works across every touchpoint. This is a system designed for clarity, consistency, and longevity.
⟡ Web Design
A digital presence that reflects your brand and connects with your audience. I design websites that integrate brand, structure, and user experience to create a clear path for your audience and a site you can confidently maintain as you grow.
MY BRANDING PROCESS
How I Brand Your Business
STEP 1
Understand Your Brand
We’ll start with a brand workshop to discover the nuanced identity of your brand.
STEP 2
Build Your Brand Strategy
Together, we’ll build a framework to guide messaging, marketing, and business development.
STEP 3
Design Your Visual Identity Kit
We'll create your visual guide to communicating. It is the tangible execution of your brand strategy and includes elements like logos, colors, fonts, imagery, and brand guidelines.
FEATURED CASE STUDIES
Rebranding a practice as both premium and grounded in medical credibility by finding the right balance to feel approachable without sacrificing professionalism
How a rebrand and refreshed website had a 20% increase in bookings within the first two months of launching
Establishing an identity for a local organization to open new doors for opportunity
CLIENT REVIEWS
The design process to hone in on the brand's identity was both easy and insightful. It was the easiest branding experience and I highly recommend.
—
Adeline Nieto
Founder, LIC Women Entrepreneurs
Before this process, I didn’t realize how in-depth brand development truly is... Since I manage my own marketing, the brand book I received at the end has been incredibly helpful and absolutely worth it.
—
Maggie Strode
Occupational Therapist & Founder, Dexterity Hand Therapy
The branding workshop provided a clear and insightful direction for our brand. The content was well-structured, helping us better understand our brand’s potential. Recommended for anyone looking to strengthen their brand identity.
—
Doty Chou
Founder, Doty Chou Objects
Hi! I’m Thea, the founder of By The Water Studio.
Over the last 15 years, I’ve witnessed how a clear, well-built brand can transform a business by establishing trust, loyalty, and growth. And my work is about creating those transformations.
Throughout my career, I’ve seen a university evolve into a communications leader, a YouTube channel grow to millions of views, and small businesses turn into thriving brands that connect with the people they serve.
For me, the real reward isn’t the design work itself. It’s seeing the lasting impact: more clarity, more confidence, and more opportunities for growth.
If you have ANY questions about branding your business, click the link below to book a call. I would love to chat with you.
A NOTE FROM THE FOUNDER
Why...
The typical timeline for a branding project is 9-12 weeks.
Client commitment averages 10 hours (or 1-2 hours every two weeks).
Most wellness branding focuses on how things look. My approach starts with how your brand works.
I use a structured, workshop-led process that helps wellness entrepreneurs clearly articulate what they do, who they’re for, and why it matters before touching visuals.
This ensures your brand isn’t just calming or pretty, but strategically positioned to attract the right clients, support growth, and stand up to real business decisions.
Because I specialize in wellness, I understand the nuances of trust-based, relationship-driven businesses. My work balances emotional intelligence with business strategy. We translate your values, expertise, and long-term goals into a brand system you can actually use across your website, content, and marketing.
The result is branding that feels in sync and effective: clear messaging, confident visuals, and a roadmap that helps you show up consistently without burning out or second-guessing yourself.
Branding is a strategic effort. While DIY is possible, a seasoned brand specialist brings critical insights and industry experience, ensuring your brand is cohesive, professional, and strategically aligned with your goals. This expertise helps you avoid common pitfalls and gives your business a competitive edge in the market.
FREQUENTLY ASKED QUESTIONS
Start Your Brand Project
Contact me to discuss how we can brand your business.