WHAT I DO
Transforming "Ok" Businesses into Standout and Scalable Brands
I provide brand strategy and design that moves you from “DIY-ing it together” to showing up as an established and trusted leader.
MY SERVICES
Brand Strategy
Laying the foundation for messaging, marketing, and decision-making
Social Media Content Strategy
Available June 2026. Establishing a strategic, sustainable social media content plan that aligns with your business goals.
Visual Identity Design
Creating the visual language that defines your brand across every touchpoint
Web Design
Building an engaging online presence that connects you with the people you serve
MY BRANDING PROCESS
How I Brand Your Business
STEP 1
Understand Your Brand
We’ll start with a brand workshop to discover the nuanced identity of your brand.
STEP 2
Build Your Brand Strategy
Together, we’ll build a framework to guide messaging, marketing, and business development.
STEP 3
Design Your Visual Identity Kit
We'll create your visual guide to communicating. It is the tangible execution of your brand strategy and includes elements like logos, colors, fonts, imagery, and brand guidelines.
FEATURED CASE STUDIES
Branding for a Certified Hand Therapist
Rebranding a practice as both premium and grounded in medical credibility by finding the right balance to feel approachable without sacrificing professionalism
Branding & Website for a Massage Therapist
How a rebrand and refreshed website had a 20% increase in bookings within the first two months of launching
Brand Identity for a Women's Group
Establishing an identity for a local organization to open new doors for opportunity
CLIENT REVIEWS
The design process to hone in on the brand's identity was both easy and insightful. It was the easiest branding experience and I highly recommend.
—
Adeline Nieto
Founder, LIC Women Entrepreneurs
Before this process, I didn’t realize how in-depth brand development truly is... Since I manage my own marketing, the brand book I received at the end has been incredibly helpful and absolutely worth it.
—
Maggie Strode
Occupational Therapist & Founder, Dexterity Hand Therapy
The branding workshop provided a clear and insightful direction for our brand. The content was well-structured, helping us better understand our brand’s potential. Recommended for anyone looking to strengthen their brand identity.
—
Doty Chou
Founder, Doty Chou Objects
Hi! I’m Thea, the founder of By The Water Studio.
I’ve been a designer for nearly 15 years, working with dozens of brands across a full-service ad agency and several in-house teams. I played a key role in building the brand foundation for an award-winning marketing team, which continues to be strong and impactful a decade later.
In my years of practice and observing the design world as a whole, I’ve found that brands lacking a strong identity system often struggle to stand out and become forgettable.
Without a solid foundation, they become inconsistent, are prone to chasing current trends, and (quite frankly) look generic.
That’s why I take a thoughtful, insight-based approach to align your business with your goals. I'll work with you to create a brand that stands out in its own unique way and connects with the right audience.
If you have ANY questions about branding your business, click the link below to book a call. I would love to chat with you.
A NOTE FROM THE FOUNDER
You deserve to be recognized in your market
FREQUENTLY ASKED QUESTIONS
The typical timeline for a branding project is 9-12 weeks.
Client commitment averages 10 hours (or 1-2 hours every two weeks).
Branding is more than design; it's a strategic effort. While DIY is possible, a seasoned designer brings critical insights and industry experience, ensuring your brand is cohesive, professional, and strategically aligned with your goals. This expertise helps you avoid common pitfalls and gives your business a competitive edge in the market.
Branding is more than design; it's a strategic effort. While DIY is possible, a seasoned designer brings critical insights and industry experience, ensuring your brand is cohesive, professional, and strategically aligned with your goals. This expertise helps you avoid common pitfalls and gives your business a competitive edge in the market.
Let's Chat
Contact me to discuss how we can brand your business.